Take Control of Your

Product Launch Timeline

A proven Excel system to manage product development timelines, supplier tasks, and lead times - built from 70+ physical product launches.

No more guessing.

No more delays.

No missed deadlines.

Get the SMART Launch Builder

Only R350 / ~$19 USD - instant download

🔒 Instant download. Excel-based. No subscriptions.

Don't start from scratch. Manage your launch with templates that work.

Launches don’t need to be stressful when you have a system.

👉 Smart timelines.

👉 Pre-filled templates.

👉 Easy-to-use trackers.

I'm sharing my process that’s powered 70+ successful launches - and counting.

  • Proven best-practice templates

  • Dynamic input sheet and progress tracker

  • Blank template that can be customized for any project.

  • Proven best-practice templates

  • Dynamic input sheet and progress tracker

  • Blank template that can be customized for any project.

🎥 Watch how it works

What you'll get with the SMART Launch Timeline Builder:

Yours for only

ZAR R 350

Approx.USD $19

Final amount will be shown in your local currency at checkout, based on real-time exchange rates.

  • Customizable Launch Timeline
    Plan every stage around your product's unique needs.

  • Lead Time Checker
    Log key deadlines for packaging, shipping & more.

  • Progress Dashboard
    Track completion, time left, and get visual status updates.

  • Smart Scheduling
    Auto-adjusting timelines based on task dependencies.

  • Team Task Tracker
    Assign owners to keep your launch on track.

  • Ready-to-Use Templates
    Includes a pre-filled timeline + blank version.

  • Real-Time Tracking
    Spot what’s overdue, at risk, or completed.

❌ Struggling to keep your product launch on track?

  • Trying to manage everything in your head

  • Hitting delays from supplier lead times

  • No clear system to track your launch

  • Thought you’d be ready by now — but keep slipping

✅ Here’s how the SMART Timeline Builder helps.

  • Instantly see what’s next, what’s at risk, and where you stand

  • Avoid missed deadlines - every step is already mapped out

  • Stay organized with pre-built checklists and timelines

  • Track your progress with ease. No more second-guessing

A little bit about me

Hi, I’m Lelani - a marketing strategist and product launch coach.

I’ve launched 70+ physical products across 25 categories. From skincare and supplements to pet care and garden goods. Over the past 18+ years, I’ve worked with founders and marketers to turn rough ideas into retail-ready products.

I’ve been in your shoes: juggling timelines, chasing suppliers, and trying to manage it all in my head.

That’s why I built the SMART Launch Timeline Builder: A clear, customizable tool to help you stay organized, meet deadlines, and enjoy the process of bringing your idea to life.

If you’re a doer, dreamer, or decision-maker ready to launch smarter, then you’re in the right place.

70

Successful Product Launches

18

Years in Marketing and Innovation

25

Different Consumer Categories

My Category experience

Some of the brands I've worked on

And many more!

Need more info?

Below are some common questions, details, and what to expect from the SMART Launch Timeline Builder

What exactly do I get when I purchase the SMART Launch Timeline Builder?

You’ll receive an instantly downloadable Excel file that includes:

  • A pre-filled launch timeline

  • A lead time input checker

  • A customizable calendar with task dependencies

  • A real-time progress dashboard

  • A blank template for other projects

Is this only for skincare or supplements?

Nope, this tool works for any physical product. It’s been used across 25+ categories, including wellness, food, personal care, medical devices, and more. You can fully customize it to fit your launch.

Do I need to be good at Excel to use this?

Not at all. If you can open a spreadsheet and type into a cell, you can use this.
I also include step-by-step instructions to help you get set up without overwhelm.

Is this a one-time purchase?

Yes. You pay once and get instant access — no recurring fees, no subscriptions.

What format is the file in?

You’ll get an editable Excel (.xlsx) file that works best in Microsoft Excel on desktop. It’s not optimized for Google Sheets due to the formulas and dependencies.

What if my suppliers or launch dates change?

That’s the beauty of it, the timeline auto-adjusts and dependencies are pre-built. Just update a task or lead time, and all connected deadlines shift automatically.

Can I use this for other projects too?

Yes! It includes a blank version of the timeline so you can use it for campaigns, events, or even client work.

Is there a refund policy?

Because this is a digital download, all sales are final — but if you run into any issues or need guidance, feel free to contact me directly.

Feel free to reach out to me if you have any questions!

@ Copyright LelaniProductCoach 2025